How Google + Will Affect SEO for Your Website

How Google + Will Affect SEO for Your Website, Google's new social networking site, Google+, launched to much fanfare last week. 

Search Results

Google suspended its Realtime Search on July 4. The search feature, which displayed Twitter feeds in real time, was turned off by Google because its contract with Twitter had expired. It is clear however, that the contract was not renewed because Google plans on including their own Google+ live feed into their searches, rather than Twitter's. So while the details remain murky, you should anticipate some iteration of Google +'s live feed displayed alongside search results in the near future.

Brand pages

How Google + Will Affect Search Engine OptimizationGoogle has said that their social network is not ready to support brand pages or profiles yet. What kind of platform Google+ intends to offer brands is yet to seen.

URLs

Unlike Facebook, you can't yet claim your URL within Google+.

Sparks Rankings

Sparks is Google+'s personalized content aggregator. Some have speculated that the process is akin to getting on top of Google News pages.

Posts

Google indexes public posts from Google+, maknig them available in search results, both when you are logged in and logged out of Google+. Private posts do not currently show up in Google search. Google+ also indexes all comments made on public posts, which will undeniably hold substantial SEO weight.

Overall, Google+ has a lot of sharing to do about how, exactly, it intends to rank content.