Samsung More than Consumer Electronics

Samsung More than Consumer Electronics - with Hindustan Times, Ranjit Yadav, country manager - mobiles and IT, Samsung India, talked of how the company plans to achieve this goal. How are your mobile products doing in India?

In mobiles, we are present across various segments: from entry level handsets, multimedia and touchscreen handsets to smartphones and tablets. Our current market share, as per GFK Nielsen, stands at around 24.8% in value terms. This year, we are focusing on building on our smartphone portfolio across the 'bada', Android and Windows platforms and plan to capture a 40% market share of the smartphone segment and 50% of the tablet market. More products will be launched. We closed 2010 with a 5% market share in portable PCs and hope to double that share this year. We expect our netbook sales to contribute 40% to our overall portable PC sales. We launched our NF series netbooks in late 2010, which are selling well. We launched the world's smallest printer, the Laser MFP, SCX 3201 last year, following the success of ML-1666, the world's smallest laser printer. How do you ensure your market presence and sales?

The Samsung exclusive retail outlets include the Samsung IT brandshops, Samsung Smartphone Cafes, and over 300 Samsung Digital Plazas. We are also present in large format retail stores such as Croma and multi-brand retail stores. In our B2B business, we offer integrated solutions across notebooks, mobiles and large format displays